Whilst representing Grime recording artist Big Narstie, Jonathan negotiated a co-production deal with Channel 4 for his own show. This was the first time a Grime artist has owned and produced a TV programme for a mainstream television channel. He had editorial control, rights ownership, and production revenue share rather than just a talent fee. Jonathan advised on all aspects of the strategy and execution including the incorporation of his production company Dice Productions Entertainment. The show has subsequently won a BAFTA along with two Royal Television Society awards and the Edinburgh TV awards.

When acting for Big Zuu, Jonathan negotiated a co-production with UKTV for his production company, Big Productions. This was a ground-breaking deal where the Talents production company obtained a meaningful involvement in a production based heavily around the Talent and his Intellectual Property. Jonathan advised on the production elements and negotiating strategy. He closed a deal which will go on to have an enormous impact on the industry creating a precedent and opportunity for others to follow.

Jonathan has negotiated other deals for these and other major talent and has advised on the production of Sumotherhood, The Big Nartsie Show, The Re-Up, Jungle, Big Zuu's Big Eats, Madmans World, BBC's Hungry For It, I'm a Celebrity Get me Out Of Here, and others.

Jonathan has provided his services in legal and business affairs to a range of productions alongside Expectation Entertainment, 2HotFilms, October Films, Amazon Studios, BBC Studios, Boom, TwoFour. As an advisor he has negotiated and developed relationships with commissioners at all major broadcasters. Most recently he has finalised commissioning deals for projects with Channel 4, BBC and Amazon.